Opens in a new tab
Silver Fox. Grey matters!
The best in purple
For grey, bleached and blonde hair
Color my grey? No way!

Silver Fox Hair

Silver Fox was established in 1956 on the belief that going grey doesn’t mean your hair must lose its youthful luster and shine. The patented and time-tested formula helps maintain the natural beauty of your grey, white and silver hair. Silver Fox products remove undesirable yellow or brassy tones, without using expensive and harsh hair dyes.

In 2001, Silver Fox was acquired by U.S. International Trading Corp, a company dedicated to providing outstanding customer service and products developed through rigorous scientific research and bold innovation. USITC offers an extensive portfolio of specialty beauty and personal care products, all designed to enhance the lives of their customers and meet their desire for natural, organic and safe products.

View more details
Couple with grey hair laughing together at the beach

Our Products

View more details
  • Specially created for grey, white, bleached and silver hair
  • Formulated with Hydrolyzed Elastin to restore hair’s youthful elasticity, leaving it soft and shiny
  • Safe for everyday use
  • Removes yellow and brassy tones
  • Enriched with Retinal Palmitate (Vitamin A) and double amounts of Panthenol (Vitamin B)
  • Refreshes greying hair, giving it extra body, fullness and shine
Man with silver hair and a beard, arms crossedSmiling woman with short grey hair and glassesMan with grey hair stretching by the seaCouple with silver hair relaxing at home